Social networking websites like Friendster, Myspace, Tagged, etc, and especially Facebook, have significant implications for business owners, marketers, and entrepreneurs. To keep your business current, you should at least be familiar with the latest conversational marketing techniques and viral technologies, including Facebook and its powerful features.
10 reasons to use Facebook for Business:
1. Meet friends. Now Facebook is not just for school kids. Members are typically older and more mature than on other sites, and there are more professional users.
2. Get business contacts. With more than 200 million users, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. So don’t miss out.
3. Instant gate opener. Facebook members are open to connecting. You can easily begin a dialog with highly successful-even famous-people who were previously otherwise unreachable.
4. Build relationships. By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
5. Increase visibility. By consistently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as an expert in your area.
6. Build your personal brand. Now, the lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.
7. Target your niche. Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access.
8. Get quick top Google placement. Create a Page for your business and ”push” information to your “fans.” Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #7 according to Alexa.
9. Create targeted Ads. With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost. For example, only targets those in Malaysia, or only target teenage females betwwen 15-20, etc.
10. Free marketing. Facebook is totally free to use (except for the Ads) and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients too.
Facebook is easy to use and FREE!.. Use it!..
Tags: branding, business strategy, facebook, marketing, social networking