Since several weeks ago, new search engines like Bing and WolframAlpha have emerged to compete with the ever-so-popular Google. Let’s look at the latest development in the battle of search engines:

Microsoft’s first foray into search engines started in 1998 with MSN Search. After much research, Windows Live Search was released in 2006 to replace MSN Search. A year later, Windows Live Search was reorganised to form Live Search. Finally on June 3, 2009, Bing was launched. Microsoft’s fourth reincarnation of its search engine hopes to put the software giant in a better position to tap the lucrative search advertising industry.
Touted to provide users with product price comparisons, travel planning, restaurant reviews, health information and business locations, the main search page now sports a more simplistic and personal design that reflects Google’s own.
What makes Bing stand out from the rest is its ability to compile all the requested information and represent it visually to make it easier for the user to process. This is where Bing has an advantage over the other search engines as retrieving and summarising the information has yet to be broadly provided until now.
Like Google, Bing also provides search suggestions within the main search box as you type. Bing also has an image search function which is essentially the same as Google’s.
However, as of writing, Bing is still under beta testing and many of its features are still not available on the Malaysian site. Two of the features which work and are of interest are the video search and xRank.
- The xRank allows you to search for celebrities, musicians, politicians and bloggers based on a popularity ranking. Clicking on a name will bring you to a page which contains the biography, videos, images and other related media. Think of it as a Facebook for the rich and famous.
- The video search allows you to search for videos and provides you with an interactive thumbnail that plays a short clip of the video when you move your mouse cursor over it. The video search is at the moment hidden and can only be accessed through the xRank search.
The US Bing video search has received much criticism lately as it allows for the search of adult content by switching off the safety search option. Concerned parents should know that our local children can easily find the link that directs users to the full-fledged US Bing site easily.
Nonetheless, Microsoft intends to get it right this time with Bing after past failures. The Redmond-based company has invested US$100mil (RM350mil) into marketing campaigns that span all forms of media to promote the use of Bing among Internet users.

Publically released on May 15, 2009, WolframAlpha is the brainchild of Stephen Wolfram and his start-up, Wolfram Research. The 49-year-old British physicist and mathematician received his PhD at the age of 20 and even had the co-founder of Google, Sergey Brin, intern for him during the summer of 1993.
Unlike search engines where they provide you with a plethora of sites to find the answer, Wolfram gives you the answer, provided you ask the right questions.
WolframAlpha is best described as an “answer engine” rather than a traditional search engine. It shines best when dealing with numerical and factual searches.
- For example, key in “Kuala Lumpur” into the search box and you will be provided with the population count, current time, map, elevation, nearby larger cities and the weather.
- Not impressive enough? Type in “birthday” followed by your date of birth and you will be greeted with the exact day you were born, the days left to your next and previous birthday and your exact age in years, months and days.
- Still not impressed? Key in “kuala lumpur to ipoh”. WolframAlpha will then compute the distance between the two locations, the time taken to travel, their current local times, and other comparable data.
Think of WolframAlpha as the uber calculator of sorts. Or to you Trekkers, the USS Enterprise ship computer. As long as there is a question which is computable and is able to be presented statistically, in numbers and graphs, WolframAlpha can do it.
The only drawback would be the steep learning curve on how to use WolframAlpha accurately and efficiently to provide more meaningful information. Thankfully, a tutorial page teaches you how to use WolframAlpha to its fullest potential and it has many categories from Health & Medicine to Money & Finance.
WolframAlpha is certainly no “Google killer”. It is intended to fill a niche in the search engine industry. Stephen himself is unsure of the future of WolframAlpha at this point.
Revenues could come from selling databases which Wolfram generates. Or it could even be incorporated in another search engine’s coding. Whatever it turns out to be, this answer engine paves the way for Internet users to find answers without having to swim through a sea of websites.
Fun things to try with WolframAlpha:
- What is your name?
- Where are you?
- Who am I?
- What are you?
- Why did the chicken cross the road?
COMPARISONS
Googling “proton” produces the expected results. Note the four sponsored links on the right hand side, one of the main sources of revenue for Google.
Bing-ing proton also provides similar results, with the exception that there are more local sites compared with Google. On the left you can see that Bing also provides you with recommendations for related searches. Moving your mouse cursor over a link will pop up a window on the right, displaying the first few paragraphs of text that Bing retrieves from the site.
As of the moment, there is only one sponsored link and it is situated on the top. Only time (and perhaps good marketing) will tell if Bing’s ad revenue will pick up.
Wolfram-ing proton leads to detailed information regarding the particle proton.
You could search it as a word instead and it would direct you to the definition of the word proton and its origins. Occasionally, one or two sponsored links will appear on the right hand side.
What is interesting is that Wolfram also has a “Search the Web” and “Related Links” box which provides you with a link to search other search engines using your input.
GOOGLE’S REPONSE
While it’s too early to say if either Bing or Wolfram will break any ground, Google isn’t the type to rest on its laurels. It introduced Google Docs to the world, providing everyone with a taste of what cloud computing had to offer in the form of a free web-based office suite.
Then came Google Chrome, their minimalist but speedy web browser that is gaining momentum due to its fresh approach to user interface and also the only web browser to have multi-threaded capabilities. A multi-threaded browser allows one tab or browser window which is locked (hanging) to be terminated while still maintaining other tabs open which may contain an important e-mail in the works.
Finally coming soon is Google Wave, their next “killer-app” that intends to revolutionise e-mail and online communication. In a nutshell Google Wave will integrate online communications and social networking seamlessly into one single multimedia web based application accessible from anywhere.
CONCLUSION
The Internet still remains a very powerful and grossly underutilised tool for the pursuit of knowledge and self development. Internet users should welcome and support any new players into the market that can provide pioneering methods for us to better surf for information.
More search engines only mean more competition among the players to better their products for the end-users and perhaps carry the long established methods of information gathering and learning to a new height.