Internet marketing is a very broad subject. If you understand how broad offline marketing and sales is, it is the same for online or internet marketing. Therefore, in order for your online marketing campaign to be successful, there must be a group of marketers that truly focus on doing it. It is complex and the methods are variety. Fortunately there are few distinguished techniques for you to start. While the others, they can be implemented later accordingly.

1) WEBSITE - Why having a properly designed website is very important to optimize your online marketing?

The purpose of marketing is to create leads.  Once you have leads, then it is up to the sales team to close the deal. Among the leads, there are people whom you can close them right on the spot. For others, there must be some leads nurturing effort before they are convinced to engage on your products or services.

The campaign that you make to get people to visit your website is called marketing. It can be via both ways; online and offline or just one at a time. Once the visitors are at the home page, your website is taking the role of a salesman. Therefore, it is not wrong to say that your products’ website is your online sales men. That factor alone is a very good reason for you to invest for a well designed website.

Now, you’ve understood the function of your website. Let’s get to understand in brief about what are the visitors’ expectations and behaviours about any website:

• People come to web sites to satisfy goals, to do tasks, to get answers to questions.
• They come for information, for the content that they think (or hope) is there
• Answers a question or helps them complete a task
• Information is easy to find and easy to understand
• They expect the content to be accurate, up to date, and credible
• They don’t read much, especially before they get to the page that has the information they want.
• Even on information pages, they skim and scan before they start to read.
• They want to read only enough to meet their needs.

Let’s discuss about the vital points to consider….opps! I’m sorry. I have to catch an appointment now. We’ll continue later, ok?

Aidan Group together with their business contacts and circle of friends cherished a successful buka puasa event held at the Pusat Perubatan Universiti Malaya (PPUM) . Close to 20 kids who suffer from various types of cancer were visited and nestled with raya cards, candies, toys, books, and duit raya.

The hospital was later handed some monetary contribution for the kids’ future expenses. A huge thanks to everyone who helped to contribute, organize and attend the buka puasa event.

The event reminds us to be thankful and syukur on how fortunate we are to have good health. 

Recently there were several scary “news headlines” on the web claiming that the Internet is running out of addresses. Refer to those articles:

• Internet will run out of IP addresses by 2010, warns Vint Cerf
• Father of the internet: ‘web is running out of addresses’.

So, we would like to make it clear that such headlines are actually rather inaccurate.

It is certainly true that IPv4 (Internet Protocol version 4) is running out of addresses, because technically it only supports 4 billion of them (2^32). However, we saw this coming at least 16 years ago, and the Internet Engineering Task Force (IETF) adopted Internet Protocol Version 6 (IPv6) way back in 1996.

This provides up to 2^128 addresses (340 trillion trillion trillion or 340,000,000,000,000,000,000,000,000,000,000,000,000) which means there are well over 4 billion addresses for everybody on the planet!

Indeed, according to Wikipedia, IPv6 can provide 2^52 addresses for each of the 70 sextillion observable stars in the known universe, which we think may constitute “comfortable headroom” even for a pan-galactic internet.

First of all Welcome to Aidan’s Techblog. We’re going to blog about technology and web site design in particular.

Even more we’re opened for new ideas so if you think you have a suggestion or want something specific for you / your website please let us know and we’ll do my best to help you!If you need some web design, re-design for your website or you just need help creating a website, we will gladly assist you with info’s and many more.

Good luck and thanks again for visiting this blog.