E-commerce means business over the Internet. It’s a new way of doing business without the physical limitations of business location or operating time. So why is it different? Here are 7 unique features of e-commerce:
1. Ubiquitous - it is available just about everywhere a computer can connect to the internet.
2. Global Reach – permitting commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce.
3. Universal Standards - it operates according to universal standards shared by all nations around the world, whereas most traditional commerce technologies differ from one nation to the next.
4. Information Richness - enabling an online merchant to deliver to an audience of millions complex and rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies, such as radio, television, or magazines.
5. Interactivity - it allows for two-way communication between merchant and consumer and enables the merchant to engage to consumer in ways similar to a face-to-face experience but on a much more massive, global scale.
6. Information Density - vastly increase the total amount and quality of information available to all market participants, consumers, and merchants alike.
7. Personalization or Customization - merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases.
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