E-commerce means business over the Internet. It’s a new way of doing business without the physical limitations of business location or operating time. So why is it different? Here are 7 unique features of e-commerce:

1. Ubiquitous - it is available just about everywhere a computer can connect to the internet.

2. Global Reach – permitting commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce.

3. Universal Standards - it operates according to universal standards shared by all nations around the world, whereas most traditional commerce technologies differ from one nation to the next.

4. Information Richness - enabling an online merchant to deliver to an audience of millions complex and rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies, such as radio, television, or magazines.

5. Interactivity - it allows for two-way communication between merchant and consumer and enables the merchant to engage to consumer in ways similar to a face-to-face experience but on a much more massive, global scale.

6. Information Density - vastly increase the total amount and quality of information available to all market participants, consumers, and merchants alike.

7. Personalization or Customization - merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases.

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Exactly, how do information systems enhance business processes? Primarily, in two ways:

1. Increasing the efficiency of existing processes.
2. Enabling entirely new processes that are capable of transforming the business.

Information systems automate many steps in business processes that were formerly performed manually such as checking client’s credit, or generating an invoice and shipping order. But today, information technology can do much more. New technology can actually change the flow of information, making it possible for many more people to access and share information replacing sequential steps with tasks that can be performed simultaneously in parallel, and eliminating delays in decision making.

That’s why it’s so important to pay close attention to business processes. By analyzing business processes in your firm, you can achieve a very clear understanding of how your business actually works!

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