Let’s get a very short and firm conclusion on the differences between a beautiful website and a sales website.

• Beautiful Website

A beautiful website is a website that triggers the “WOW!”  gesture from your most first time visitors. There’s less needs of bragging out values that you offer or displaying your featured clients. Simple words should be enough.

Even if there are good copies, visitors will tend to be more ‘hypnotized’ by the design. The design tells it all. You’ll have numerous leads asking for your service. All you need to do is to market your website. Most of the time, these kind of websites are suitable for web design firms.

• Sales Website

A sales website is not necessarily beautifully design. It’s more about the content. Yes, it’s CONTENT! CONTENT! CONTENT! I’m not going to say much about this. Showing you practical examples would be the best.

If you go to www.cworks.com.my I am totally convinced that most of you will agree with me that there’s not much of great artistic values on the whole website. But guess what? They are a multimillionaire company that recently expended their business in Middle East! The odd is, their website is their MAIN marketing channel. Their website has all the vital information needed to convert visitors to be their sales leads.

Now, lets get a look of a website that has quite good artistic values plus really great content; www.asterdata.com. This website highlights their entire strong value proposition and they’ve structured it well. They seem to know much about ‘Information Architecture‘.

Next, the most excellent example of a sales website is www.salesforce.com. Have a look of it yourself. I think it is the best sales website I’ve ever see. Their content is top notch!.

Lastly, if you want to learn on how to create great content for your own website, learn from the expert. It’s not going to be easy but you just need to go through the learning curve. You’ll get there eventually. If you have time, go to this link http://www.redish.net/writingfortheweb/ and think again on how have you craft the content of your website.