Internet marketing is a very broad subject. If you understand how broad offline marketing and sales is, it is the same for online or internet marketing. Therefore, in order for your online marketing campaign to be successful, there must be a group of marketers that truly focus on doing it. It is complex and the methods are variety. Fortunately there are few distinguished techniques for you to start. While the others, they can be implemented later accordingly.

1) WEBSITE - Why having a properly designed website is very important to optimize your online marketing?

The purpose of marketing is to create leads.  Once you have leads, then it is up to the sales team to close the deal. Among the leads, there are people whom you can close them right on the spot. For others, there must be some leads nurturing effort before they are convinced to engage on your products or services.

The campaign that you make to get people to visit your website is called marketing. It can be via both ways; online and offline or just one at a time. Once the visitors are at the home page, your website is taking the role of a salesman. Therefore, it is not wrong to say that your products’ website is your online sales men. That factor alone is a very good reason for you to invest for a well designed website.

Now, you’ve understood the function of your website. Let’s get to understand in brief about what are the visitors’ expectations and behaviours about any website:

• People come to web sites to satisfy goals, to do tasks, to get answers to questions.
• They come for information, for the content that they think (or hope) is there
• Answers a question or helps them complete a task
• Information is easy to find and easy to understand
• They expect the content to be accurate, up to date, and credible
• They don’t read much, especially before they get to the page that has the information they want.
• Even on information pages, they skim and scan before they start to read.
• They want to read only enough to meet their needs.

Let’s discuss about the vital points to consider….opps! I’m sorry. I have to catch an appointment now. We’ll continue later, ok?

Flash is a multimedia format, a web technology that allows graphic movement and animation. Flash makes the designers more flexible and gives them grounds to create animations and develop interactive movies and images that can be kept in the website that makes the website more attractive and interactive. 

Should you use Flash on YOUR web site?

Advantages

• Flash uses vector graphics, which means that the graphics can be scaled to any size without losing clarity/quality.
• Flash gives the viewer a “high-tech” impression of your organization that is very impressive.
• Flash can be used to create interactive animation for entertaining “Splash” pages, ad banners and even games.
• With Flash you can deliver to your audience engaging applications and web interfaces such as training courses, tutorials and presentations.

Disadvantages

• There are a variety of reasons why Flash content may be inaccessible. First, Flash files require a plug-in called the Flash Player. Many older browsers do not support this plug-in so individuals using those browsers will not be able to view Flash content.
• Flash contents take longer to load due to bigger file size. Many viewers get annoyed when they have to wait for the Flash presentations to load and will end up going elsewhere instead of waiting.
• For full Flash websites, the “Back” button does not work. If you navigate within a Flash object, the standard backtracking method takes you out of the multimedia object and not, as expected, to the previous state.
• Link colors don’t work. Given this, you cannot easily see where you’ve been and which links you’ve yet to visit. This lack of orientation creates navigational confusion.
• The “Make text bigger/smaller” button does not work.
• Flash reduces accessibility for users with disabilities. (Although the latest version “Flash MX” supposedly addresses many of these issues.)
• The “Find in page” feature does not work. In general, Flash integrates poorly with search.
• Internationalization and localization is complicated.  Text that moves is harder to read for users who lack fluency in the language.

Aidan Slvridge can help implement any kind of Flash technology, from flash intros, flash banners and fully flash websites. Visit our portfolio too see several flash samples.

So, to Flash or not to Flash… that is the question. The answer is up to you..