Internet marketing is a very broad subject. If you understand how broad offline marketing and sales is, it is the same for online or internet marketing. Therefore, in order for your online marketing campaign to be successful, there must be a group of marketers that truly focus on doing it. It is complex and the methods are variety. Fortunately there are few distinguished techniques for you to start. While the others, they can be implemented later accordingly.

1) WEBSITE - Why having a properly designed website is very important to optimize your online marketing?

The purpose of marketing is to create leads.  Once you have leads, then it is up to the sales team to close the deal. Among the leads, there are people whom you can close them right on the spot. For others, there must be some leads nurturing effort before they are convinced to engage on your products or services.

The campaign that you make to get people to visit your website is called marketing. It can be via both ways; online and offline or just one at a time. Once the visitors are at the home page, your website is taking the role of a salesman. Therefore, it is not wrong to say that your products’ website is your online sales men. That factor alone is a very good reason for you to invest for a well designed website.

Now, you’ve understood the function of your website. Let’s get to understand in brief about what are the visitors’ expectations and behaviours about any website:

• People come to web sites to satisfy goals, to do tasks, to get answers to questions.
• They come for information, for the content that they think (or hope) is there
• Answers a question or helps them complete a task
• Information is easy to find and easy to understand
• They expect the content to be accurate, up to date, and credible
• They don’t read much, especially before they get to the page that has the information they want.
• Even on information pages, they skim and scan before they start to read.
• They want to read only enough to meet their needs.

Let’s discuss about the vital points to consider….opps! I’m sorry. I have to catch an appointment now. We’ll continue later, ok?

Let’s get a very short and firm conclusion on the differences between a beautiful website and a sales website.

• Beautiful Website

A beautiful website is a website that triggers the “WOW!”  gesture from your most first time visitors. There’s less needs of bragging out values that you offer or displaying your featured clients. Simple words should be enough.

Even if there are good copies, visitors will tend to be more ‘hypnotized’ by the design. The design tells it all. You’ll have numerous leads asking for your service. All you need to do is to market your website. Most of the time, these kind of websites are suitable for web design firms.

• Sales Website

A sales website is not necessarily beautifully design. It’s more about the content. Yes, it’s CONTENT! CONTENT! CONTENT! I’m not going to say much about this. Showing you practical examples would be the best.

If you go to www.cworks.com.my I am totally convinced that most of you will agree with me that there’s not much of great artistic values on the whole website. But guess what? They are a multimillionaire company that recently expended their business in Middle East! The odd is, their website is their MAIN marketing channel. Their website has all the vital information needed to convert visitors to be their sales leads.

Now, lets get a look of a website that has quite good artistic values plus really great content; www.asterdata.com. This website highlights their entire strong value proposition and they’ve structured it well. They seem to know much about ‘Information Architecture‘.

Next, the most excellent example of a sales website is www.salesforce.com. Have a look of it yourself. I think it is the best sales website I’ve ever see. Their content is top notch!.

Lastly, if you want to learn on how to create great content for your own website, learn from the expert. It’s not going to be easy but you just need to go through the learning curve. You’ll get there eventually. If you have time, go to this link http://www.redish.net/writingfortheweb/ and think again on how have you craft the content of your website.

The poor use of English on the National Registration Department (NRD) website has been rectified following public complaints. The department’s public relations officer Janisah Mohd Noor said the mistakes were an oversight.

“We are checking on this and assume that someone has taken the initiative to upload the content without going through the necessary procedures first,” she said.

Earlier this month, a reader forwarded a copy of the atrocious content in English on the website to the media, expressing concern that it would taint the country’s image. Below are the original contents of the said pages. Note, these pages have since been amended by NRD.

http://www.jpn.gov.my/BI/4_5_kadpengenalan.php (edited)

1. I’m 17 year old, when should I change my identity card replacement?
A person whose had got first-time identity card namely during old 12 year, are required change again his identity card when have reached the age 18 year. If this change made within life time 18 - 25 year, no any penalty imposed.

2. I already 25 year old and still not have my own identity card. What shoul I do?
To them not yet own identity card although already aged more 16 year are advised to come to any nearby NRD to apply identity card past record. Applicant and promoter must showed up together to be interviewed, bringing with together following documents.

3. I a foreign citizens and have gotten permit of entry from Jabatan Immigration Malaysia. Whether I qualified to apply identity card? What is conditions for I apply identity card. Read rest of story…

Maybank will launch its new Maybank2U website.

Called M2U 2.0, the major revamp created a new look and feel from the previous Maybank2U website that had its major revamp 7 years ago when it was first launched in year 2000, making it the first internet banking site in Malaysia.

The new themed however was build on the same technical platform. Maybank catalogued all 3,000+ pages on Maybank2u.com, consolidated and reorganised them into groups that were more intuitive based on usability tests conducted with Maybank2u.com customers.

The page templates were designed specifically for the different types of content across the portal, which more effectively highlighted the site content and assisted users in learning about Maybank’s products, finding a product or to conduct internet banking transactions.Maybank2U.com currently has 4.5 million registered user with 1 million active users. It handles over 30 million monthly transaction with a value of RM3.3 billion and has a monthly page view of 157 million making it the leading internet banking portal in Malaysia.The new site will go online tonight replacing the older site and will be launched tomorrow (15 October 2008).